Facebook Engagement Report
About this Report
Post engagement shows that your ad is relevant to your target audience, which helps your ads perform better. When people see ads that are relevant to them, they are more likely to engage with those ads. The metrics related to engagement allow you to measure these interactions and compare them to the engagement of other ads or campaigns.Featured Metrics
Connected Sources
Section: 5
Slide: 14
Report Sections
| Overview | Audience | E-commerce |
|---|---|---|
| Intro | Overview | Competition |
| Overview | Glossary | |
Why you should use this template
Post engagement shows that your ad is relevant to your target audience, which helps your ads perform better. When people see ads that are relevant to them, they are more likely to engage with those ads. The metrics related to engagement allow you to measure these interactions and compare them to the engagement of other ads or campaigns. Although there are certain differences between Page vs Post metrics. Also, when it comes down to comparison, there’s always plenty of competition between Facebook and Instagram Post Engagement and Facebook has turned to have higher follower engagement. Hence, the importance of follower engagement is very important to recognize. Post interactions can include actions such as reacting, commenting, or sharing and, requesting an offer, viewing a photo or video, or clicking a link. If you want your posts to have higher organic visibility, you need people to engage with your posts.
Who should use this template?
When should you use this template?
Regardless of what your business target mainly is, it is essential to put a lot of the focus into gaining a larger audience and follower engagement for your page. When you boost a post or promote your Page, you choose the audience you want to see. Choose people who like your Page, expand it to their friends, or even choose a new audience. The engagement rate on reach vs engagement rate from followers here is also a crucial part of the whole process.
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