Google Analytics Campaigns Report
About this Report
The campaign is a term most used in advertising. Each advertising campaign has a theme associated with it -called a campaign. The Campaign report is one of the more tailored reports in Google Analytics as it is based on the tagging that you use, making the information in each website’s report quite different..Featured Metrics
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Section: 4
Slide: 13
Report Sections
Overview | Audience | E-commerce |
---|---|---|
Intro | Overview | Campaigns |
Glossary | ||
Why you should use this template
The campaign is a term most used in advertising. Each advertising campaign has a theme associated with it -called a campaign. The Campaign report is one of the more tailored reports in Google Analytics as it is based on the tagging that you use, making the information in each website’s report quite different. In addition to email or PPC campaigns, you can even tag offline campaigns, such as magazine ads. This can be done by setting up your URL with its tagging information and creating a short link from which when the user enters the link online.
Who should use this template?
When should you use this template?
The owner(s) of an online business has to keep in mind to try the eCommerce report to see exactly what products were sold as a result of your campaign, or the technology report to see your mobile campaign's percentage of visits so you know how to target them next time. As with standard campaign reports, consider using the metrics that interest you most in the dashboard and filter each widget to only contain hits where the campaign name is the campaign name you want. This will allow you to review multiple pieces of information at once as the campaign unfolds, and make minor edits if necessary if a problem arises.