Google Analytics Search Report
About this Report
If your site has a search bar, you need to make sure you're getting the most out of this valuable report in Google Analytics. The setup process is quick and can soon give you all kinds of insights and ideas you might never have without it. The Site Search Report is under Behavior and focuses on recording how people interact with the search functionality of your site.Featured Metrics
Connected Sources

Section: 7
Slide: 28
Report Sections
Overview | Audience | E-commerce |
---|---|---|
Intro | Overview | Traffic Quality |
Google Ads | Site Search | Search Console |
Glossary | ||
Why you should use this template
If your site has a search bar, you need to make sure you're getting the most out of this valuable report in Google Analytics. The setup process is quick and can soon give you all kinds of insights and ideas you might never have without it. The Site Search Report is under Behavior and focuses on recording how people interact with the search functionality of your site. To configure this report, go to the admin, then view the settings for the profile of your choice and scroll to the Site Search Settings section. Here you just have to click a button to activate it and then type or paste the query used by your site in the search parameters. This report has two rows of data, one for visits with site search and one for visits excluding the use of the search function.
Who should use this template?
When should you use this template?
It is encouraged for an online business owner to configure this tracking for your site. Your prerogative is knowing what's going on on your site and what people want and can't find. This allows you to directly compare the success rates of searchers versus non-users to see if conversion rates are significantly different, new visitors are more likely to use the search box more, or how much income you have generated by users of this option.